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Article: FOK-U: the facade of kindness & understanding A seminar in effective leadership (PR & spin).(public relations)(Essay)
- Article from:
- New Internationalist
- Article date:
- July 1, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 New Internationalist Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OBJECTIVE: To use global issues as political and marketing opportunities. Pulling this off requires the right FOK-U attitude: ignorance is not acceptable, but apathy is: YOU ALWAYS NEED TO KNOW WHAT'S GOING ON, BUT YOU DON'T NEED TO CARE ABOUT IT.
'Hey, just because I don't care doesn't mean I don't understand.'--Homer Simpson tells Lisa, in 'Lisa's Substitute'
BAD PARENTING! You can think that, but never admit it. Leadership and innovation require professional acting skills to hide the fact that you couldn't really give a shit. You have to:
* ACT AS IF YOU CARE
Act as if the customer is king.
Act as if nothing is a problem and you're having a nice day.
...
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