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Article: India: Tata Motors to revive Daimler brand.
- Article from:
- TendersInfo
- Article date:
- July 26, 2008
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Byline: sandesh03
Not only does Tata Motors intend to re-kindle Jaguars lost glory as a sports car, it is also looking to resurrect Daimler brand, said the companys chairman Ratan Tata at its 63rd AGM held in the city on Thursday.
Daimler, a popular British police car in the 60s, and Daimler Limousine learned to be the late Queen Mothers favourite vehicle became a part of Ford Motor Company following its acquisition of Jaguar Cars in the late eighties. Last month, in a $2.3 billion deal, Tata Motors acquired Jagar, LandRover along with the right to use the Daimler brand. Daimler, under Fords ownership, has not been in the limelight of late for any ...