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Article: NMA TV: ITV.com picks up speed.(Brief article)
- Article from:
- New Media Age
- Article date:
- July 24, 2008
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ITV's #20m investment in broadband TV is starting to pay off, with 12m views on ITV.com in May and programming like Britain's Got Talent and Euro 2008 among the biggest online video hits. Since relaunching last August, ITV.com and ITV Local have together had 69m video views. This equates to a 362% increase in video usage across its broadband sites between January and May, figures that seem less impressive set against its sluggish start.
"The relaunch put video at the heart of the proposition. Until then we really hadn't taken advantage of our core video asset," says ITV Consumer MD Jeff Henry. "We gained 1m video views in the first month ...