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Article: Atlantic Records Launches Fanbase and Redefines the Way Fans Connect with Their Favorite Artists.
- Article from:
- Business Wire
- Article date:
- July 28, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Atlantic's T.I., Simple Plan, Shinedown and Pretty Ricky are the Music Industry's First to Activate the Fanbase Desktop Application to Enhance the Overall Fan Experience
NEW YORK -- Atlantic Records today announced the launch of Fanbase, a groundbreaking digital fan experience delivered on Adobe AIR technology. T.I., Simple Plan, Shinedown and Pretty Ricky will be the first to offer Fanbase, enabling a fully branded engagement that creates an unprecedented connection between Atlantic's artists and their fans. Through Fanbase, an original Atlantic Records creation, Atlantic becomes the music industry's first company to launch a highly functional, interactive ...