Article: Huge Demand Follows Retail Store Product Launch with 50,000 Identigene DNA Paternity Test Kits Purchased in Only Nine Months.

Over-the-Counter Availability at Local Drug Stores Empowers Those Troubled by a Paternity Question to Get a Definitive Answer through a Fast, Private Process. November's Test Market Launch Made the Identigene DNA Paternity Test Kit the First DNA Test Ever Sold at Major Retail Outlets.

SALT LAKE CITY -- Identigene, an industry pioneer in DNA identification testing, today announced 50,000 Identigene DNA Paternity Test Kits have been purchased since retail sales of the product began in a West Coast test market in November 2007. The kit is the first DNA test ever sold in major retail stores, providing answers to paternity questions quickly with probabilities of ...

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