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Article: Mazda Collaborates With Kelley Blue Book's kbb.com to Offer First-Ever Live Chat Functionality on Third-Party Site.
- Article from:
- PR Newswire
- Article date:
- July 28, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVINE, Calif., July 28 /PRNewswire/ -- Mazda North American Operations (MNAO) today became the first automotive company in the industry to offer live chat functionality on a third-party Web site. Launched on Kelley Blue Book's kbb.com automotive Web site, users will be able to click on a text link that will direct them to a Mazda live chat shopping assistant, helping Internet-savvy car buyers get one step closer to sliding into the driver's seat of a new Mazda vehicle -- without ever leaving their home or office.
"This is a significant day for Internet customers shopping for a new vehicle," said Rudy Privitelli, Group Manager, Relationship Marketing, MNAO. "The ...
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