Article: Mazda Collaborates With Kelley Blue Book's kbb.com to Offer First-Ever Live Chat Functionality on Third-Party Site.

IRVINE, Calif., July 28 /PRNewswire/ -- Mazda North American Operations (MNAO) today became the first automotive company in the industry to offer live chat functionality on a third-party Web site. Launched on Kelley Blue Book's kbb.com automotive Web site, users will be able to click on a text link that will direct them to a Mazda live chat shopping assistant, helping Internet-savvy car buyers get one step closer to sliding into the driver's seat of a new Mazda vehicle -- without ever leaving their home or office.

"This is a significant day for Internet customers shopping for a new vehicle," said Rudy Privitelli, Group Manager, Relationship Marketing, MNAO. "The ...

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