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Article: Customized Cards Spur a Credit Union's Growth.(Retail Delivery)
- Article from:
- American Banker
- Article date:
- July 29, 2008
- Author:
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rob Garver
The results of a Utah credit union's foray into customized credit and debit card designs suggest that the popular offering is more than just a loyalty gimmick.
America First Credit Union of Ogden has noticed an increase in transaction volume and account balances among members who put a personal photograph on their cards. Monthly transactions by debit-card holders who participate have risen 8.19%, and participating credit-card holders' average monthly balance has grown 10.91% since inception.
America First debit-card holders who upgrade to platinum cards increase their transactions by 24.65%, and credit-card holders more than ...