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Article: GameFly Announces Fully Integrated Campaign on Xbox LIVE(R).

Article from:
Business Wire
Article date:
July 29, 2008
Copyright

GameFly Promotion Gives Gamers a Chance to Win Metallica Concert Tickets and Brings Exclusive Subscription Offer to Xbox LIVE

LOS ANGELES -- GameFly, the leading online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE([R]) online entertainment network. This relationship will provide another avenue for users to learn about the benefits of GameFly. The program includes a special subscription offer exclusive for Xbox LIVE members -- $5.95 for the first month of GameFly -- plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE([R]) Marketplace ...

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