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Article: Global: Bioscience Firm Abcam Plc Selects Neolane Marketing Software in Global Sales Drive.
- Article from:
- TendersInfo
- Article date:
- July 29, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: shabnam05
Neolane, a provider of customer marketing and communication software solutions, has announced Abcam Plc as a new customer in the United Kingdom. Abcam is a bioscience company specialising in the supply of antibodies from a web-based catalogue to research scientists.
Abcam will implement the Neolane software platform to initially build a clear profile of each of its customers, covering the product types that most interest each customer and how they use them. Abcam will then use Neolane to automate the creation and execution of highly personalised marketing campaigns and product communications in a ...