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Article: Cereal bars: a quick delivery method for proteins, vitamins and minerals, cereal bars are evolving into a portion-controlled snack that can be consumed at any time. Cereal bars are enjoying a surge of popularity at breakfast time, replacing the morning meal and varieties that are organic and fruit-based are especially hot.(new product trends)
- Article from:
- Prepared Foods
- Article date:
- July 1, 2008
- Author:
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According to Mintel, the cereal bars category is defined as granola bars (made up of products like Nature Valley granola, Quaker Oats' chewy granola and Kudos granola bars) and breakfast bars (including such products as Kellogg's Nutri-Grain, General Mills' Milk 'n Cereal and Quaker's Fruit & Oatmeal bars). Sales were just over $1.3 billion for 2007, an increase of 43% since 2002. Leading cereal manufacturers like Kellogg's, General Mills and Quaker Oats together account for 70% of the total cereal bar market.
In 2006, the Department of Agriculture released a study revealing that 93% of American diets lack the recommended amounts ...