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Article: Further Woes For Ryanair In Kaizo's Consumer Advocacy Index; All Airlines Face Decline In Online Recommendations, But Ryanair Remains At The Bottom Of The Rankings.
- Article from:
- M2 Presswire
- Article date:
- July 30, 2008
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Copyright informationCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-30 July 2008-The Kaizo Advocacy Index: Further Woes For Ryanair In Kaizo's Consumer Advocacy Index; All Airlines Face Decline In Online Recommendations, But Ryanair Remains At The Bottom Of The Rankings(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:30072008
London -- While British Airways dropped 23 points in the Summer Kaizo Advocacy Index released today, largely to do with the Terminal 5 fiasco, it still managed to beat Ryanair in online recommendation rates.
The Kaizo Advocacy Index measures the impact of online Word of Mouth, or the brand recommendability, of 20 major brands across four sectors1. The bi-annual Index examines independent links on four ...
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