Article: Further Woes For Ryanair In Kaizo's Consumer Advocacy Index; All Airlines Face Decline In Online Recommendations, But Ryanair Remains At The Bottom Of The Rankings.

M2 PRESSWIRE-30 July 2008-The Kaizo Advocacy Index: Further Woes For Ryanair In Kaizo's Consumer Advocacy Index; All Airlines Face Decline In Online Recommendations, But Ryanair Remains At The Bottom Of The Rankings(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:30072008

London -- While British Airways dropped 23 points in the Summer Kaizo Advocacy Index released today, largely to do with the Terminal 5 fiasco, it still managed to beat Ryanair in online recommendation rates.

The Kaizo Advocacy Index measures the impact of online Word of Mouth, or the brand recommendability, of 20 major brands across four sectors1. The bi-annual Index examines independent links on four ...

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