Article: STATE NATIVE COINED 'CONSPICUOUS CONSUMPTION'.(LOCAL)(ODD WISCONSIN)(Column)

Today is the birthday of one of Wisconsin's best-known intellectuals, Thorstein Veblen (1857-1929), the man who coined the phrase, "conspicuous consumption."

He was born in 1857 to Norwegian immigrants on a farm in Manitowoc County. Neighbors considered him a brilliant but very odd boy who lacked proper respect for his elders. He pestered his teachers with sarcasm and the demeaning but perfect nicknames he assigned them survived for decades.

Young Veblen always got the easiest chores, and then, Tom-Sawyer-like, would persuade other boys to perform them. Ordered to deliver lunch to workers in a far-off field, he enlisted the family dog to carry himself and the food. He ...

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