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Article: Charlotte Observer Launches New Website, Designed by NavigationArts.
- Article from:
- PR Newswire
- Article date:
- July 31, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MCLEAN, Va., July 31 /PRNewswire/ -- The Charlotte Observer (http://www.charlotteobserver.com/) today launched a new website, designed and developed by NavigationArts, a leading user experience design consultancy. The timing of the website redesign coincides with the launch of a new design for the print edition of the paper.
The Charlotte Observer's web strategy focused on reinforcing the brand identity of the newspaper online rather than using the website as a hybrid between a newspaper site and a regional destination portal. The new Charlotte Observer site will drive a more engaged interaction with readers, increasing dwell time, page views, and repeat visitors ...