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Article: POP!: soda comes of age, and beverage profits benefit from boutique bottlings, trendy flavors, a healthful edge and masterful merchandising.
- Article from:
- Cheers
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Craft beer, specialty wine and mixed drinks aren't alone. The trading-up trend that swept across those categories clearly is poised to hit that bastion of alcohol-free refreshment: carbonated soft drinks. Americans looking beyond the mainstays or seeking healthier, interesting alternatives are finding no shortage of adult-oriented flavors and boutique-style brands encouraging them to trade up.
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Spurred by diners' thirst for natural and organic choices, the growing number of higher-priced "adult" sodas continue to impress, with new brands and flavors popping up daily. And while adult sodas account for a small chunk of the $72 billion ...
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