Article: Woolwich Dairy unveils new look for goat cheeses.(new products)

Woolwich Dairy, Orangeville, Ontario, has unveiled a new look for its goat cheeses. The label redesign consolidates all Woolwich's Dairy's traditional fresh goat cheeses under one brand, Woolwich Dairy Chevrai.

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Products affected by this change include Woolwich Dairy Madame Chevre and Woolwich Dairy Gourmet Goat product lines. Other package revisions include changing the 11 oz. fresh Chevrai logs to a 10.5 oz. size, allowing for an easy-open corner peel for greater convenience.

The label redesign is supported by a marketing program that includes coupons, recipe leaflets, coop advertising and promotional allowances.

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