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Article: Jimmy Dean innovation drives frozen breakfast growth.(Best of Class: 2008 Category Leadership Award)
- Article from:
- Frozen Food Age
- Article date:
- June 1, 2008
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Jimmy Dean Frozen Breakfast Portfolio has seen double-digit growth for the last five years. The secret to success--smart innovation. New Jimmy Dean products, beginning with Skillets and Breakfast Bowls to Jimmy Dean D-lights breakfast sandwiches and now Breakfast Entrees, have brought continued growth to the frozen breakfast category.
For Jimmy Dean, innovation starts with the consumers. Across the country, Americans describe their ideal breakfast as the one they enjoy on weekend mornings, when the entire family follows the smell of bacon or sausage wafting from the kitchen to eat breakfast together. Jimmy Dean products have been a part of this family ...