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Article: Wells' Dairy and Weight Watchers[R] make frozen foods history.(Best of Class: 2008 Category Leadership Award)
- Article from:
- Frozen Food Age
- Article date:
- June 1, 2008
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The performance of the Weight Watchers novelties products under the umbrella of Wells' Dairy is one destined for the frozen foods history books.
Wells' took over the account in 2004 from another ice cream novelties maker and in less than three years has taken it to the top of the category. Eyes were opened in 2006 when Weight Watchers frozen novelties posted a 50% sales gain, without having achieved national distribution.
But 2007 sealed the deal. Sales of Weight Watchers frozen novelties posted an 18.4% increase to $153.4 million for the 52-weeks ending Dec. 30, 2007, according to Information Resources Inc. (IRI), Chicago, making it the top-selling ...