Article: STRATEGY ANALYTICS Examines Virtual Worlds ROI.

M2 PRESSWIRE-1 August 2008-STRATEGY ANALYTICS: STRATEGY ANALYTICS Examines Virtual Worlds ROI(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:01082008

STRATEGY ANALYTICS Examines Virtual Worlds ROI

Total Economic Returns (TER) Strategies Explored

Boston, MA - July 31, 2008 - Strategy Analytics today released, "Defining the Total Economic Return from Virtual Worlds Applications," which guides companies in terms of expected returns from virtual worlds investments. "Virtual Worlds have witnessed considerable growth among consumers, but companies have lacked the economic justification, metrics, and process to guide investments," according to Harvey Cohen, President of ...

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