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Article: STRATEGY ANALYTICS Examines Virtual Worlds ROI.
- Article from:
- M2 Presswire
- Article date:
- August 1, 2008
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Copyright informationCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-1 August 2008-STRATEGY ANALYTICS: STRATEGY ANALYTICS Examines Virtual Worlds ROI(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:01082008
STRATEGY ANALYTICS Examines Virtual Worlds ROI
Total Economic Returns (TER) Strategies Explored
Boston, MA - July 31, 2008 - Strategy Analytics today released, "Defining the Total Economic Return from Virtual Worlds Applications," which guides companies in terms of expected returns from virtual worlds investments. "Virtual Worlds have witnessed considerable growth among consumers, but companies have lacked the economic justification, metrics, and process to guide investments," according to Harvey Cohen, President of ...