Article: Sadie's fashion label runs up ?4m of debts.

WITH the support of her celebrity friends, it seemed impossible for Sadie Frost's fashion business to fail.

The design label, however, was forced into administration after running up debts of millions.

Former actress Miss Frost, 42, set up FrostFrench with best friend Jemima French, 41, in 1999.

But last year's accounts revealed it made a ?774,533 loss on top of previous years of lacklustre trading.

It went into administration with debts said to be just over ?4million.

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