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Article: Digital presses shake paradigms.(printing industry)(Prepress for Printers)
- Article from:
- Graphic Arts Monthly
- Article date:
- April 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A new output alternative may substantially expand the possibilities of the on-demand color market.
The digital revolution that is recasting all aspects of the prepress arena is also upsetting the traditional four-color printing model-pushing down run lengths, making print personalization more practical, and opening the market to many new competitors.
With the introduction of presses that print images directly from digital data, the graphic arts industry at large can offer affordable, quality color printing in quantities of a few hundred, or even one, each different from the others.
These devices have the potential to shake industry foundations by their ...