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Article: Web triggers direct mail response: benchmarking data show huge increases from three years ago.(EXCLUSIVE NPT Research)

Article from:
The NonProfit Times
Article date:
July 15, 2008
Author:
Copyright

Across virtually every demographics--age, gender, race, income, education and household size--more people are heading for the Internet before they make a charitable donation. And if you still think seniors are channel surfing for repeats of "Murder, She Wrote" instead of surfing the Web, you'd be wrong.

According to a new The NonProfit Times study, twice as many potential donors are heading online after receiving a fundraising solicitation by mail than they did just three years ago, and among those 65 and older, the increases were even more substantial.

The NonProfit Times engaged the Opinion Research Corporation (ORC) in Prince ton, N.J., to repeat a ...

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