Article: Web triggers direct mail response: benchmarking data show huge increases from three years ago.(EXCLUSIVE NPT Research)

Article: Fewer people open direct mail now than did two ...
Research Alert;  August 2, 2002 ;     682 words ... ... of consumers read the direct mail advertising they receive ... although 55% have read direct mail in the past week in 2002, up from 50% two years ago, according to Vertis ... most likely to open a direct mail piece when its arrival ...

Article: Back from the brink; Three years ago, Instant Web ...
Star Tribune (Minneapolis, MN);  July 25, 2002 ;     700+ words ... ... enthusiasm was probably unheard of three years ago, when Instant Web nearly hit rock bottom ... had lost much of its market to larger direct-mail companies. Financially and structurally ... doesn't work? Sales generated by the direct-mail industry rose 8.8 percent to $1 ...

Article: The hard sell goes soft: everyone thinks direct ...
Design Week;  February 19, 2004 ;     700+ words ...A few years ago direct mail had such an image problem that it ... shark wound. The real problem with direct mail is that it doesn't really know ... ganglion flaring up mid-shoot. Direct mail either works, or it doesn't ...

Article: The harvest concept. (direct mail fund raising ...
Fund Raising Management;  May 1, 1997 ;     700+ words ...Some years ago, a direct mail fund-raising company asked me to create a booklet to help clients better understand the process approach to direct mail fund raising. To give that brochure a guiding metaphor, I coined ...

Article: Direct mail: a love/hate relationship. (Canadian ...
Direct Marketing;  October 1, 1991 ;     700+ words ... ... they were five years ago. However, TV ads and direct mail are perceived ... it was five years ago with two exceptions: direct mail from non-profit ... various types of direct mail are considered ... they were five years ago with three notable ...

Article: Direct-mail company again faces sanctions
Journal of Business;  January 15, 2004 ;     700+ words ... ... disciplinary proceedings against Spokane-based direct-mail publishing company Northwest Best Direct Inc ... which the Bozzis founded here about eight years ago, publishes Best Book direct-mail advertising booklets that are distributed widely ...

Article: Why direct mail still works: email may be cheaper ...
Music Trades;  September 1, 2005 ;     700+ words ... ... list performs against their direct-mail programs. I found out that ... business, or more business, direct mail has been producing better ... understand why. Just a few years ago many music retailers abandoned direct mail almost overnight in favor ...