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Article: Gin mixes it up: new upscale brands and line extensions help boost this classic spirit's growth.(Company overview)
- Article from:
- StateWays
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The gin category is on the move, and seems poised for growth after a long term as the also-ran among rapidly expanding white spirits categories. Overall gin sales have been inching up in recent years: the category increased by 1.5% to 11.2 million 9-liter cases nationally in 2007, following a 1% increase the previous year, according to the 2008 Handbook Advance, recently published by The Beverage Information Group, formerly Adams Beverage Group, which projects continued category growth in 2008. [In the control states, the total was a bit less compelling, with overall gin sales gaining 0.4% in 2007, to more than 2.435 million mixed cases.]
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