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Article: Original work. (museum stores as venues for marketing)
- Article from:
- Entrepreneur
- Article date:
- March 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On exhibit: Museum stores
EVEN FOR THOSE who can't draw a straight line, museums are teeming with entrepreneurial opportunities.
"Museum stores sell just about anything you can imagine, and any vendor with a unique product is a good candidate," says Beverly Barsook, executive director of the Museum Store Association (MSA), which has 1,000 vendor members. Money magazine pegged the industry at more than $500 million in 1991 (the most recent figures available).
Museum stores range from art-oriented shops like the Guggenheim's to the Houston Zoo's retail outlet. And depending on the store, up to 40 percent of merchandise is replaced annually.
"We ...