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Article: Yahoo!'s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on the Right Media Exchange.
- Article from:
- Business Wire
- Article date:
- August 5, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESTON, Va. & NEW YORK -- LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the Right Media Exchange, today announced an agreement to introduce highly targeted contextual display advertising across the Right Media Exchange, the Internet's largest advertising exchange. The new capabilities, which first began testing in May, bring a new level of targeting for both buyers and sellers on the Right Media Exchange, helping to ensure that advertisers' creative display advertisements appear alongside relevant content on publishers' sites.
Under the agreement, Right Media will ...