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Article: Can TV save the planet?(television is spawning worldwide consumer culture)(includes related article on German MTV)
- Article from:
- American Demographics
- Article date:
- May 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As focus groups go, this one is fairly typical. On one side of a two-way mirror, a group of teenagers sits around a table talking with a moderator about clothing preferences. On the other side, observers from an advertising agency eat M&Ms and occasionally take notes. A relatively small group of brand names keeps coming up: Levi's and Calvin Klein jeans, Timberland boots, and Adidas and Nike footwear. What is the most important source of fashion information? No surprise: it's TV ads. To an American observer, the unusual thing about this group is the fact that the only English words being spoken are the brand names. This is Bangkok.
Worldwide access to commercial ...