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Article: U.S. Business Travelers Willingly Pay More for Quality Cocktails.
- Article from:
- PR Newswire
- Article date:
- August 6, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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idrinkwell.com 2008 Survey Shows Drink and Venue Choices for Business Travelers Tied to Image, Making a Good Impression
NEW YORK, Aug. 6 /PRNewswire-FirstCall/ -- You are what you drink? Or maybe it's where you drink? Or both -- at least in business traveler circles? A new survey has confirmed that more than half of business travelers, in fact 66 percent, happily pay more for cocktails made with premium or "top shelf" brands, according to "The idrinkwell.com(TM) 2008 National Survey of American Cocktail Culture, Attitudes and Trends." The survey was conducted by MarketTools Inc., a global research innovator, on behalf of drinkwell and sponsored by Diageo.
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