Article: U.S. Business Travelers Willingly Pay More for Quality Cocktails.

idrinkwell.com 2008 Survey Shows Drink and Venue Choices for Business Travelers Tied to Image, Making a Good Impression

NEW YORK, Aug. 6 /PRNewswire-FirstCall/ -- You are what you drink? Or maybe it's where you drink? Or both -- at least in business traveler circles? A new survey has confirmed that more than half of business travelers, in fact 66 percent, happily pay more for cocktails made with premium or "top shelf" brands, according to "The idrinkwell.com(TM) 2008 National Survey of American Cocktail Culture, Attitudes and Trends." The survey was conducted by MarketTools Inc., a global research innovator, on behalf of drinkwell and sponsored by Diageo.

The survey ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!