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Financial grounds.

In business, tough times come and go. Eventually, every coffeehouse will experience times when sales are down, customers aren't streaming in and the landlord is calling for the rent.

When that happens, it may seem natural to take shelter until the storm passes. But that's exactly the wrong thing to do. Even in lean times, there are plenty of customers out there. That's why, while your competitors are slacking off, you need to ratchet up your marketing efforts. When the smoke clears, you'll be stronger than ever and the competition will be wondering where they went wrong. Here are five battle-proven survival techniques that you can put to work to strengthen your business in ...

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