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Flight attendant spreads his wings as master roaster.(CoffeeHouse Profile)

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The occupation on Kent Baumhover's card reads, "Master Crafter" and the founder of Coffee Crafters Roastery in Chattanooga, Tenn., ain't whistling Dixie. He loves crafting coffee, from choosing the beans and roasting, to the art of cupping and pairing coffee with food. Moreover, he loves sharing this knowledge, which is why his loyal, enthusiastic staff of five might just be some of the best baristas around. What he hates, however, is pretension, or as he says, "presentation vs. product quality."

As a Delta Airlines flight attendant (he's still flying for the Atlanta-based carrier a few hours a month), he experienced coffee and coffee making in ...

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