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Article: Test kitchen: Best Buy cooks up a gourmet business.(Best Buy Company Inc.)

Article from:
HFN The Weekly Newspaper for the Home Furnishing Network
Article date:
April 29, 1996
Author:
Copyright

WOODBURY Minn.--By Best Buy's standards, its 36,000-square-foot store in this St. Paul suburb is ancient at two years old. Newer outlets are bigger, more colorful and better equipped with advanced merchandising tools.

But this store contains a vital piece of the future for Best Buy's 251 stores nationwide. Its appliance department is the testing ground for gourmet products, small electrics ad an expanded selection of major appliances.

There are names unheard-of at Best Buy a year ago: Amana and Cuisinart, GE Profile arid Le Creuset. There are vertical displays of stainless-steel ranges topped by upscale cookware and shelves containing terra-cotta bowls and ...

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