Article: RTA crossover: breaking into case-goods territory.(ready-to-assemble furniture)

HIGH POINT, N.C.--It was crystal clear at market that the lines of demarcation between ready-to-assemble furniture and conventional case goods had almost disappeared.

Armed with design-intensive products for virtually every room in the home, RTA makers sought to blend the convenience and value of RTA with the look of case goods, relying on crown moldings, bun feet, raised panel doors and more.

RTA buyers, many of whom were shopping for items as well as collections to help spark fourth-quarter sales, remarked on this focus on higher-styled, higher-priced assortments.

"The lines are definitely blurring," said Rick Lamb, vice president of merchandising ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!