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Article: RTA crossover: breaking into case-goods territory.(ready-to-assemble furniture)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 29, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HIGH POINT, N.C.--It was crystal clear at market that the lines of demarcation between ready-to-assemble furniture and conventional case goods had almost disappeared.
Armed with design-intensive products for virtually every room in the home, RTA makers sought to blend the convenience and value of RTA with the look of case goods, relying on crown moldings, bun feet, raised panel doors and more.
RTA buyers, many of whom were shopping for items as well as collections to help spark fourth-quarter sales, remarked on this focus on higher-styled, higher-priced assortments.
"The lines are definitely blurring," said Rick Lamb, vice president of merchandising ...