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A wider reach in cellular.(Brightpoint Inc. to merge with Allied Communications in May 1996)
- Article from:
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HFN The Weekly Newspaper for the Home FurnishingNetwork
- Article date:
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April 29, 1996
- Author:
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Copyright informationCOPYRIGHT 1996 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brightpoint Inc. is counting on its merger with Allied Communications to widen its product distribution and help it to penetrate the retail market. Brightpoint, which is solidly entrenched in the midwestern and southeastern US, wants to capitalize on Allied's distribution network on the East Coast and in Latin America. Brightpoint is also launching its own line of cellphone products and marketing them to retailers in addition to service providers.
Indianapolis--Brightpoint Inc. expects its merger next month with Allied Communications to help further the cellular telephone distributor's thrust into the retail market.
The combined company, which keep the Brightpoint name, will have a ...
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