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Article: Memo Pad.
- Article from:
- WWD
- Article date:
- July 25, 2008
- Author:
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GROWING BOY: One day down, the next day up. While Men's Vogue earlier this week reported a 4 percent decline in ad pages through September compared with the first nine months of 2007, the Conde Nast title seems more confident in its circulation growth for next year. The three-year-old magazine will increase its rate base by 50,000 copies as of its February 2009 issue, to 400,000. Subscriptions have grown to about 287,000, while newsstand sales for the title have averaged 53,000 copies for the five issues published in the first half of 2008, according to figures from Audit Bureau of Circulations' Rapid Report. Even with the rate base increase, Men's Vogue will be less than ...