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Article: Red or Dead's exclusive Schuh display.(Brief article)
- Article from:
- In Store Marketing
- Article date:
- July 9, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Footwear retailer Schuh has commissioned a display stand for Red or Dead's branded footwear, sold exclusively in its stores.
The display stand, designed and installed by Design4Retail, will appear in 20 Schuh stores nationwide, including the flagship branch on London's Oxford Street.
Schuh wanted the display to be feminine yet visually strong. It also needed to be flexible to accommodate Red or Dead's range, including evening shoes, flats, boots and sandals. Mobility was required so that it could be repositioned.
To improve the flexibility of the stand, the Red or Dead ...