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Article: How Corporate CUs Are Communicating On Balance Sheets.
- Article from:
- Banking Wire
- Article date:
- August 8, 2008
- Author:
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SAN DIMAS, Calif. -- WESTCORP
LOCATION: San Dimas, Calif.
ASSETS: $30 Billion
Strategy: Adding Two-Way Communication
Among the communications steps added by Western Corporate FCU (WesCorp) has been quarterly web seminars to ensure the communication flows both ways.
Kevin Lytle, vice president of marketing and public relations observed, oIt is even more important to communicate on a regular basis to our credit union members. Because of the current market dislocation and the headline news people are seeing with things like Bear Stearns, there is concern.o
To meet this communication need, Lytle said every month WesCorp ...