Article: Hasbro's EASY-BAKE Brand Kicks off the 2009 "Baker of the Year" Contest Celebrating 45 Years of Baking Sweet Memories.

Nationwide Call for Entries Invites Children and their Favorite "Sous Chef" to Submit their Recipe for Success

PAWTUCKET, R.I. -- This year, Hasbro, Inc.'s (NYSE: HAS) EASY-BAKE Oven celebrates its 45th birthday and, in honor of the occasion, today announced a nationwide search across America's kitchens to find the next EASY-BAKE "Baker of the Year." The EASY-BAKE 2009 "Baker of the Year" contest introduces a "new ingredient" to the mix and will invite kids to enter with their baking "sous chef" - parents, grandparents, aunts, or uncles. Seven finalists and their "sous chefs" will be invited to compete for the title next May at WALT DISNEY WORLD[R] Resort in Orlando, ...

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