Article: Victim of success: What marketers can learn from Twitter's stumbles.(Adage.com)

Article: Connecting with consumers on Twitter requires expertly crafted tone, strategy.(OPTIMIZED: Making the most of digital)
DM News;  April 20, 2009 ;     376 words ......ability to use Twitter as a customer service mechanism is...allowed their customer service and operating...departments to get on Twitter in a big way...personal component Twitter can put a face to customer service or operations...

Article: CASE STUDY: BofA: Best Bank On Twitter; It may not scale, but BofA is making great use of Twitter for customer service.(Cover Story/Social Media)
Bank Technology News;  May 1, 2009 ;     327 words ......Sausner The best bank on Twitter these days has to be...which has parked its Twitter strategy not in the realm...Hastings, the national customer experience executive for BofA. Viewing Twitter as a customer service channel, and putting...as it leverages both Twitter's ...

Article: Voxeo's IMified Launches Twitter Support to Help Companies Expand Customer Service.
PRWeb;  June 24, 2009 ;     700+ words ......on Twitter. Twitter has brought...element back into customer service and support...companies using Twitter as a customer service channel can...respond to Twitter inquiries late at night when customer service staff are not...

Article: Shoppers find deals on Twitter, Facebook.(News)
Daily Herald (Arlington Heights, IL);  April 19, 2009 ;     417 words ......resolving customer service disputes...one recent Twitter post, Kmart...savings and customer service from Facebook and Twitter. Savings...executive. Customer service Posting questions...Facebook or Twitter can provoke...

Article: Media Morph: Customer service via social media.(Digital)(Brief article)
Advertising Age;  November 17, 2008 ;     307 words ......social-media sites such as Facebook and Twitter to build relationships with their...scale of what one person behind a Twitter account for, say, General Motors...mere presence of a company on Twitter is such a strong sign of goodwill...start (see the screen shot from Twitter as example). In its ...

Article: Salesforce.com Extends the Service Cloud Into Real-Time Customer Conversations With New Salesforce CRM for Twitter.
PR Newswire;  March 23, 2009 ;     700+ words ...Salesforce CRM for Twitter enables companies...join relevant Twitter micro-conversations...Cloud empowers customer service organizations...taking place on Twitter directly in the...generation solution for customer service that exponentially...way to join the Twitter ...

Article: Are Firms Ready for Twitter? Playing catch-up with community-creating technology.
Securities Industry News;  September 15, 2008 ;     700+ words ......opportunities, helping improve customer service and speeding up innovation...of technology such as Twitter have to be weighed against the compliance pains. Twitter, launched by San Francisco-bas...have them sent to their Twitter screens. Some Twitter...

Article: ONLINE COMMUNICATIONS: All A Twitter Over Twitter: How should FIs make use of the new community-creating technology?
Banking Wire;  October 23, 2008 ;     700+ words ......opportunities, helping improve customer service and speeding up innovation...of technology such as Twitter have to be weighed against the compliance pains. Twitter, launched by San Francisco-bas...have them sent to their Twitter screens. Some Twitter...

Article: Some Say Twitter's for the Birds... But the latest social networking craze may have a solid long-term marketing or customer service case for banks that use it well.(Cover Story/Social Media)
Bank Technology News;  May 1, 2009 ;     594 words ......a dozen or more U.S. banks have a presence on Twitter these days. One of the early adopters is Jacksonville...AR-based First Arkansas Bank and Trust, which uses Twitter to further its GenY acquisition efforts. We asked...NorthShore Bank, a $1.7 billion-asset institution, sees Twitter as a tool to allow ...

Article: Analyst Opinion on the Viable Option of Using Twitter and Google as Customer Service Tools.
Telecommunications Weekly;  April 22, 2009 ;     315 words ......addition of the Twitter and Google as Customer Service Tools (Analyst...customer information. Twitter is emerging as a customer service channel. The technical...Discover how Twitter is emerging as a customer service channel Key Topics...

Article: Customer service: back to basics is better.
Public Management;  December 1, 2004 ;     700+ words ...Not customer service again! We tried training, but it didn...Besides, we don't have the money for customer service programs in these tough times! Sound familiar? Attention to customer service seems to ebb and flow with the economic...

Article: CRM on twitter
Customer Relationship Management;  February 1, 2009 ;     265 words ......thought leaders (and complainers) on Twitter even before the "recession" handle...issue. To follow CRM magazine on Twitter, head to www.twitter.com/destinationCRM. Tweet us directly...your competitors cut back on sales, customer service, marketing & PR, they are handing...kevinstirtz ...

Article: Salesforce.com Service Cloud and Twitter - other CRM vendors likely to follow suit.
M2 Presswire;  April 2, 2009 ;     700+ words ......of its new customer service initiative...integration with Twitter to this solution...begun to use Twitter as a customer service tool, such...improving customer service and customer...slow economy. Twitter is an open...

Article: Keeping it short and tweet; Non-techies find novel niches on Twitter bandwagon.(VARIETY)
Star Tribune (Minneapolis, MN);  June 23, 2008 ;     700+ words ......on a dare from a fellow writer, Pettersen joined Twitter, the micro- blogging website that limits writers...brain mush. There's a sushi place here. Dare I try? Twitter users write about what they are doing, as they do...wherever they are. And now, nearly two years after Twitter's launch, an increasingly ...