Article: RPC Kerkrade turns mayonnaise on its head.(Packaging)(Devos Lemmens )(Brief article)

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Devos Lemmens, the mayonnaise brand in Belgium, has been successfully launched in a multi-layer headstand bottle thanks to the expertise of RPC Kerkrade.

Manufactured by Campbell Foods, Devos Lemmens has traditionally retailed in a glass bottle.

The company wished to expand its product range by introducing a squeezable headstand format in order to enhance consumer convenience, and turned to Antwerp-based agency GBO Design Engineering to devise a new look. Special care was taken in creating the appearance of the bottle, as Campbell Foods was keen that it should be obvious from the shape that it is stored on its head, ...

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