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Article: idrinkwell.com Survey: Business Travelers Will Pay More for 'Top Shelf' Brands, Cocktails.
- Article from:
- Food & Beverage Close-Up
- Article date:
- August 8, 2008
CopyrightCOPYRIGHT 2008 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOOD AND BEVERAGE CLOSE-UP-8 August 2008-idrinkwell.com Survey: Business Travelers Will Pay More for 'Top Shelf' Brands, Cocktails(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
More than half of business travelers, in fact 66 percent, happily pay more for cocktails made with premium or "top shelf" brands, according to "The idrinkwell.com 2008 National Survey of American Cocktail Culture, Attitudes and Trends."
The survey was conducted by MarketTools, a research firm, on behalf of drinkwell and sponsored by Diageo.
The survey also found business travelers are extremely self-conscious when choosing a venue -- nearly half (47 percent) say that ...