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Article: Market share movers.(Industry Overview)
- Article from:
- Mortgage Banking
- Article date:
- February 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Mortgage Bankers Association of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Even as production volume nosedived, some mortgage lenders made their market share soar in certain key markets. What's the secret to market share success? A few winning companies explain their strategies.
A falloff in loan production from 1994 to 1995 caused many lenders to reassess how they measure their business performance. Looking at total production is the traditional - and simplest - way to quantify a company's growth. But other yardsticks are better tools for discovering how efficiently a lender is making use of its resources to mine the opportunities at hand.
Some alternative performance measurements that have won acceptance include the profitability ...