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Article: Internet hits and errors. (advertising on the World Wide Web)
- Article from:
- Multichannel News
- Article date:
- March 25, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advertising on the Web is a slippery slope because no one knows exactly how many people are signing on.
Millions of dollars of advertising revenue wait on the sidelines until the industry works out a standard for recording how many and what kind of people visit online services located on the World Wide Web.
Although the advertising and computer industries have made important progress over the last six months, they still have miles to go to reach the promised land of a unified system for measuring Web-site visitors.
When the Internet first gained commercial viability, most initial advertisers were resigned to the experimental nature of the medium, and ...