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Article: Monte Carlo market returns to its roots. (television industry)
- Article from:
- Video Age International
- Article date:
- February 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Here are the facts: As of last month, the Monte Carlo TV Market anticipated more than 220 distributors, including 100 exhibiting companies and 163 invited program buyers (all expenses paid) and other acquisition executives. The Monte Carlo market is contracting and is now the size it was 10 years ago, almost the ideal size for a venue such as Monte Carlo, which is organized by the tiny principality of Monaco.
The unruly market growth recorded in the years 1988 to 1992 caused many problems for the organizers, not the least of which was limited accommodations. Many remember that in 1992 a luxury ocean liner was called in to house the overflowing participants.
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