Article: GameStop Launches New Female-Driven Microsite for Madden NFL '09.

"Girls Night In" Web Site Gets Women in the Game

GRAPEVINE, Texas -- GameStop, Corp. (NYSE:GME), the world's largest video game and entertainment software retailer, today announced the launch of its "Girls Night In" Online Playbook and Web site in conjunction with highly anticipated release of Madden NFL '09 All Play for the Nintendo Wii by Electronic Arts on Tuesday, August 12. The site, www.gamestop.com/girlsnightin, was designed to help educate wives, moms and girlfriends about the Madden phenomenon and provide easy tips and solutions to help them "stay in the game" this football season.

Women today represent 40 percent of all gamers, according to the International ...

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