Article: Business Travelers Rejoice! "The New Twist in Travel" Lands at O'Hare Airport.

NEW YORK & ROSEMONT, Ill. -- aloha! Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft(SM) hotels, today announced the opening of aloft Chicago O'Hare Airport. Only 1.5 miles from Chicago's O'Hare Airport and just 20 minutes from downtown Chicago, aloft Chicago O'Hare Airport will offer a fresh, fun and affordable way to visit Chicago and the immediate area.

In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena in 1998, aloft is shaking up the lodging industry with high design at an affordable price point, accessible technology, style and a social atmosphere.

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