|
|
Article: Digital: how can I measure the effectiveness of my online video advertising?(Tool Box: Smart mobile marketing, measuring online video and more)
- Article from:
- DM News
- Article date:
- July 28, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
"Analysts predict that the Internet video market will reach $3.8 billion by 2012, so video publishers and advertisers need solid numbers to make the business case for Internet video and to generate ROI," replies Matt Cutler, VP of marketing and analytics at Visible Measures. "The way they get those numbers is by measuring how their audience consumes and interacts with digital video."
Modern measurement approaches allow publishers and advertisers to see exactly how viewers ...