Article: Measurement Specialities Inc. Sets Industrial Sensor Push; Roger Grace Associates Comes on Board to Implement Marketing Plans.

FAIRFIELD, N.J.--(BUSINESS WIRE)--May 10, 1996--Measurement Specialties Inc. (MSI) is accelerating its push into the industrial original equipment manufacturer (OEM) pressure sensor market with the addition of industry veteran Roger Grace, president of San Francisco-based Roger Grace Associates, to its marketing team.

Roger Grace Associates will be responsible for positioning the company in the industrial marketplace and for promoting the firm's Microfused Sensor technology.

Grace joins Damon Germanton, who founded MSI in 1981 and is its chief operating officer. Joseph R. Mallon, Jr. president and chief executive of MSI, and Karmjit Sidhu, chief transducer ...

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