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Article: MOUNTAIN DEW TO LAUNCH MASSIVE BEEPER NETWORK; HALF-A-MILLION TEENS TO BE CONNECTED
- Article from:
- PR Newswire
- Article date:
- May 13, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SOMERS, N.Y., May 13 /PRNewswire/ -- In a revolutionary move to further link teens and young adults to America's fastest growing soft drink, Mountain Dew today launched the "Mountain Dew Extreme Network," the single-largest consumer program ever put behind the brand. The unprecedented effort, conducted in conjunction with MobileComm(R) and Motorola, places a half-million beepers in the hands of teens and young adults, connecting them with each other and more than 20 of the world's top teen and young adult-targeted brands. Among them: MTV Beach House, Sony Music, Burton Snowboards, Specialized Mountain Bikes, Sea Doo and K2.
The Mountain Dew Extreme Network will ...