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Article: neo@ogilvy Gets NeoReader and NeoSphere.
- Article from:
- China Weekly News
- Article date:
- July 21, 2008
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NeoMedia Technologies, Inc. (OTC BB: NEOM) announced that OgilvyOne Worldwide has deployed two of NeoMedia's innovative mobile products -- NeoReader(R) (barcode scanning application) and NeoSphere(TM) (code management platform) -- for the launch of neo@ogilvy, its integrated digital and direct media company in Malaysia. The launch has been planned and managed by Rezonanze, NeoMedia's strategic partner in Asia and a leading interactive branding and marketing consultancy.
For the launch of its new division neo@ogilvy in Malaysia, OgilvyOne Worldwide invited brands and advertisers to attend a special reception. The OgilvyOne invitation featured a 2D barcode that ...