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Article: LACVB debuts new Los Angeles visitor guides; L.A. Times-produced publications add new dimension to city information.
- Article from:
- Business Wire
- Article date:
- May 16, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES--(BUSINESS WIRE)--May 16, 1996--The Los Angeles Convention & Visitors Bureau (LACVB) and the Los Angeles Times have teamed up on a full-scale publishing venture to create a new series of official visitor guides for Los Angeles.
Seven new publications debut Thursday, all geared toward increasing travel to Los Angeles and encouraging visitors to stay longer and return more often.
The books represent the first collaborative project between the LACVB the The Times. The resulting multi-title format allows for more comprehensive coverage of the city's visitor attractions. The publications will have an extensive first-year distribution plan, with a ...