|
|
Article: Olympics online.(News)
- Article from:
- Cape Times (South Africa)
- Article date:
- August 15, 2008
|
Copyright informationCOPYRIGHT 2008 Independent News & Media PLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The International Olympic Committee distinguished this year's Games not just by awarding them to China, but by allowing them to be shown live on the internet. That's because it was finally satisfied that webcasters could use technology to stop their video streams from crossing national borders. This technology enabled the committee to sell online rights separately in each country and, more important, helped protect its main source of revenue: the exorbitant sums that broadcasters paid for the privilege of televising the Olympics. After all, if NBC had to compete for viewers with online feeds from around the globe, would it have been willing to pay $894 million?
And so we ...
Related newspaper, magazine, and journal articles:
|