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Article: New ideas lift home fragrances.(SUPPLY INSIDE)
- Article from:
- Mass Market Retailers
- Article date:
- July 21, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The home fragrance market is flourishing, thanks to new product concepts and materials that are capturing consumers' imaginations.
According to a recent study by Packaged Facts Inc., total home fragrance sales reached approximately $5.1 billion last year, and the market researcher projects that average annual increases of 3% over the next five years will push the market to $6 billion by 2012.
Much of the growth is coming from home air fresheners, which claimed 45% of sales in 2007, up from 36% in 2003. The biggest single-category growth engine has been Procter & Gamble Co.'s Febreze line, particularly its Noticeables scented oils.
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